← Selected work
Leads Generation
2018
Mary Yiassemides, D.C.
Driving New Patient Leads for a Local Chiropractor
Service
Leads Generation
Scope
New Patient Acquisition
Year
2018
Result
30+ new patient leads in 30 days
↘ The brief
Dr. Mary Yiassemides runs an established chiropractic practice. Like many solo healthcare practices, her growth depended heavily on word-of-mouth referrals and people actively searching for care. That works well for retaining loyal patients, but it makes new patient flow unpredictable and hard to scale.
Chiropractic care also has a timing problem. Many people live with neck pain, back pain, or stiffness for months without ever searching for a solution. Search-based marketing only reaches those who are already looking, which leaves a large pool of potential patients who would book if the right message reached them at the right time.
Her goal was to create a predictable, measurable source of new patient inquiries that didn’t depend on referrals alone, and to do it quickly, with a clear return on her ad spend.
↘ The approach
We built a Facebook Ads campaign focused on one objective: generating qualified new patient leads in her service area. We started by defining the audience, using geographic targeting surrounding communities and [age and interest targeting that matched the people most likely to seek chiropractic care]. Keeping the targeting local meant every dollar was spent reaching people who could realistically walk through her door.
Next, we developed the offer and creative. We paired it with ad copy that spoke directly to common pain points like neck pain, low back pain, and sciatica, along with [images or video] that felt trustworthy and personal rather than generic. A clear call to action and a simple lead form made it easy to take the next step in a few taps.
Finally, we focused on conversion and optimization. We set up lead capture so inquiries came straight to the practice, with fast follow-up, monitored performance daily, and refined the campaign based on what the data showed. We tested different creative and audiences, shifted budget toward the best performers, and cut what wasn’t working so results improved over the course of the month.
↘ The outcome
Within the first 30 days, the campaign delivered a consistent flow of 30+ new patient inquiries. Instead of waiting for referrals or hoping someone would search at the right moment, the practice was proactively reaching people in its community who needed care, and giving them an easy way to reach out.
The leads were local, relevant, and ready to take action, because they came from targeted ads aimed at the communities Dr. Yiassemides serves. That gave the practice a more predictable way to fill its schedule and a clearer picture of what it takes to acquire a new patient.
The campaign also worked alongside the practice’s existing local strength. Dr. Yiassemides holds the #1 position in the Google Local 3-Pack and has top local visibility for local chiropractor searches. Paid social reached people who weren’t yet searching, while her strong local search presence captured those who were, giving the practice visibility at multiple stages of the patient’s decision.
Together, paid social and local search put the practice in front of prospective patients at multiple stages of their decision, giving it a steady stream of new patients.
Result
30+ new patient leads in 30 days
In one month, a practice that leaned mainly on referrals gained a repeatable, measurable way to bring in new patients. Using targeted Facebook Ads, we helped her practice generate 30+ new patient leads in 30 days. The campaign reached local people dealing with neck and back pain who weren’t yet searching for care, and it worked alongside the practice’s existing local search strength: a #1 ranking in the Google Local 3-Pack for local chiropractor searches and top local visibility across the communities she serves.