← Selected work
Social Media + Local SEO
2018-Present
McCormick Orthodontics
Grow the Practice's Digital Audience
Service
Social Media + Local SEO
Scope
Social Media Strategy, Content Creation, and Local Search Optimization
Year
2018-Present
Result
Social following grew by 800%, achieved 77% engagement rate among competitors, & organic traffic up by 95%
↘ The brief
McCormick Orthodontics had an established practice and a strong reputation in the community, but its digital presence had an opportunity to become much more powerful.
The goal wasn't simply to publish more content.
It was to create a digital marketing presence that would help McCormick Orthodontics:
Increase visibility among local families
Strengthen its social media presence
Generate more engagement with prospective patients
Improve organic search visibility
Build a recognizable and trusted online brand
Workroom Digital approached the challenge by treating the practice's digital presence as one connected marketing system rather than a collection of individual posts and campaigns.
↘ The approach
01 — Build a Consistent Social Presence
We developed a consistent social media strategy designed around the things prospective orthodontic patients actually care about — smiles, treatment journeys, education, the team, patient experiences, promotions, and the personality of the practice.
Instead of treating social media as simply another advertising channel, the goal was to make McCormick Orthodontics a familiar and recognizable presence in its market.
02 — Increase Organic Visibility
We focused on improving the practice's organic digital presence so prospective patients could discover McCormick Orthodontics when searching for orthodontic services.
The strategy included content, local search optimization, website improvements, and ongoing digital marketing activity designed to compound over time.
03 — Turn Attention Into Trust
For an orthodontic practice, visibility alone isn't enough.
Parents and prospective patients need to feel comfortable choosing a provider.
The marketing strategy therefore emphasized trust-building content — showcasing the practice, educating patients, highlighting treatment experiences, and creating an authentic connection with the local community.
↘ The outcome
Through a consistent content strategy and community-focused marketing, we generated 1.1M+ organic views across Facebook and Instagram, 13K+ engagements, and 24K+ profile visits for McCormick Orthodontics in just 12 months.
The practice’s Facebook following grew by 800%, while social media engagement reached 77% higher than its main local competitors, demonstrating strong audience interaction and creating thousands of opportunities for prospective patients to discover the practice.
Through a long-term local SEO strategy, we also helped McCormick achieve 2.8x higher average monthly organic search traffic, capture 95% of combined organic search traffic among key local competitors, and generate 15× more organic traffic than leading local competitors—strengthening its digital presence and competitive position in the local market.
The results demonstrate what can happen when consistent digital marketing is sustained over time.
Result
Social following grew by 800%, achieved 77% engagement rate among competitors, & organic traffic up by 95%
Organic search traffic increased by 95%, social media following grew by 800%, and 77% higher social media engagement than its competitors. A 2.8× increase in average monthly organic search and generates 15× more organic traffic than other practices.